This model is parading at the London Fashion Weekend AW12 Trend show. She is wearing a design by Zoe Boomer who is an upcoming designer from Northern Ireland.
I got an invite to shoot the show from Canon. Gratefully accepted and turned up on the day for my first taste of fashion shooting.
A few basic rules: Get a full length, 3/4 length and head & shoulders of each ensemble. No showing the soles of shoes. Should always try to get both feet on the floor when walking so time the shots to coincide with the front foot touching down. AI servo focus to track the model. Focus point over the eye. F/4 or f/5.6 to ensure any clothing extending in front of the model is in focus.
No flash required as the ambient was very bright. As the lights were all the same and very constant, white balance was measured at 3100K and set manually to ensure consistent results throughout the show.
Kit: Canon EOS 1Div, EF 70-200mm F/2.8 @f/4 with 1.4x converter, 1/640, ISO 400, custom white balance set to 3100K
More of my photos can be seen at FLICKR.